Working in digital marketing company for nearly 4 years now, it has widened my understanding of how social media marketing affect a brand.
“If your brand marketing on social media is for everyone, it is for no one.”
I read this in one of the blogs on social media marketing and have rephrased it in my own words.
Quick test: Who’s your audience? Which market are you looking to explore? Your products? If you are like most enterprises that sell multiple products or offer different services to multiple audiences, you might have two, three, or different audiences which you are trying to target with the same content initiative. Is that really working for you or for your brand?