Are your experiences useful to others?

To the above question, most of us would nod a YES! Right?

Indeed, the experiences we all get from whatever we have done in the past and whatever we are doing or whatever we are going through today is a good teacher. Sharing good or bad experiences with others prepare them mentally and physically, provided they are prepared to learn from them. They get insights on how to handle or manage typical situations or on how tasks can be completed successfully.

But the tough part is how many people connected with us directly or indirectly benefit from our experiences. The numbers might be very less. Why?

It is simply because they think their education or task management skill is superior to experiences of others. They aren’t prepared to accept anything beyond their mental or physical reach.

However, there are few who are always on their toes to learn from their own mistakes and grasp everything from the experiences of others. Although the numbers are very few, they succeed in whatever they are doing or are planning to achieve. They never take credit for their success. In fact, they openly accept constant learning from others.

You know, such breed is very rare.

So, how would you know whether your experiences are useful to others? Here are few pointers which can tell…

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For whom is your Social Media Marketing?

Working in digital marketing company for nearly 4 years now, it has widened my understanding of how social media marketing affect a brand.

“If your brand marketing on social media is for everyone, it is for no one.”

I read this in one of the blogs on social media marketing and have rephrased it in my own words.

Quick test: Who’s your audience? Which market are you looking to explore? Your products? If you are like most enterprises that sell multiple products or offer different services to multiple audiences, you might have two, three, or different audiences which you are trying to target with the same content initiative. Is that really working for you or for your brand?

Four questions…

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The Importance of Graphic Design in Social Media

The term “Graphic Design” usually reminds about advertising industry or print media where ads are visualized, created and published after laborious hours of laying out elements till final design of the advertisement. However, in early days of advertising; designing was of less importance while conveying the message was of priority.

The sense of designing grew when colored prints of ads were available and a message could be presented in various ways.

The advertising industry has seen a lot of changes in the past couple of decades; especially when the world got hooked onto digital communications. Earlier, digital world was limited to a website or email, but after the introduction of social media, the advertising industry has evolved for the good. Traditional ads that appeared in newspapers, magazines, or journals, reached a limited audience of a city, state, of a country, but due to social media, same ads are reaching beyond all territorial boundaries.

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