For whom is your Social Media Marketing?

Working in digital marketing company for nearly 4 years now, it has widened my understanding of how social media marketing affect a brand.

“If your brand marketing on social media is for everyone, it is for no one.”

I read this in one of the blogs on social media marketing and have rephrased it in my own words.

Quick test: Who’s your audience? Which market are you looking to explore? Your products? If you are like most enterprises that sell multiple products or offer different services to multiple audiences, you might have two, three, or different audiences which you are trying to target with the same content initiative. Is that really working for you or for your brand?

Four questions…

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The Importance of Graphic Design in Social Media

The term “Graphic Design” usually reminds about advertising industry or print media where ads are visualized, created and published after laborious hours of laying out elements till final design of the advertisement. However, in early days of advertising; designing was of less importance while conveying the message was of priority.

The sense of designing grew when colored prints of ads were available and a message could be presented in various ways.

The advertising industry has seen a lot of changes in the past couple of decades; especially when the world got hooked onto digital communications. Earlier, digital world was limited to a website or email, but after the introduction of social media, the advertising industry has evolved for the good. Traditional ads that appeared in newspapers, magazines, or journals, reached a limited audience of a city, state, of a country, but due to social media, same ads are reaching beyond all territorial boundaries.

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